The East Belgium Tourist Agency
The East Belgium Tourist Agency is a non-profit organisation. Its task is to promote tourism in the holiday region of East Belgium, which is formed by the municipalities of Amel, Büllingen, Burg Reuland, Bütgenbach, Eupen, Kelmis, Lontzen, Malmedy, Raeren, St.Vith and Weismes.
The East Belgium Tourist Agency is in charge of tourism marketing and tourism product development:
With the restructuring of the East Cantons' Tourist Office, important requirements of the East Belgian tourism strategy have been met. A clear mission in the field of external marketing and product development, simplified decision-making processes and new cooperation platforms will certainly promote the quality and professionalism of tourism in East Belgium.
Essential for the long-term development of East Belgium is the creation of a modern, identity-promoting brand image for the region.
The tourist anchor for the region are undoubtedly the High Fens. The new logo emphasises the element of water (O < fr. eau=water), which, originating in the huge water reservoir known as the High Fens, has shaped the landscape of East Belgium with its many valleys and lakes. A natural region, which is also reflected in natural colours. A distinctive logo with simple shapes and yet with a high-quality and timeless character as an expression of dynamism and connection.
However, the "O" of the logo should evoke the "O" of enthusiasm, especially among tourists!
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